In this article, I will share a practical case study of using AI to write a MEDDIC email to the Economic Buyer. The case I describe below is a real case in which I have changed the name of the clients/prospects. In other words, the specifics of the industry, the KPIs and the metrics are…
Category Archive for: Sales
Sales leaders are usually very aware of the benefits of sales training and coaching in general. However, it’s tempting for them to cut costs wherever possible in times of economic uncertainty. Sales leaders should not sacrifice the Sales Training & Coaching budget. Maintaining or increasing your investment in coaching and training during a downturn can…
“You don’t have to be great to start, but you have to start to be great.” – Zig Ziglar Sales is all about taking action and accepting the challenge. If a sales team doesn’t take action and sit and wait for the phone to ring or for emails to pour in, nothing is going to…
Sales are critical to the success of any business. In fact, without sales, there will be no revenue or growth and ultimately complete failure. Celebrating MEDDIC sales wins or MEDDPICC sales wins is a great way to reward the hard work and effort of the sales team. In this article, we will look at why…
Who is leading your schedule? Not sure? Check on the last ten things you have done today so far, including reading this article. Did you check social media? Did you answer a call or an email or join a meeting, or was there something else that took up your time? The important question to ask…
We are who we are not because of our parents’ status, our place of birth, our education, or even our initial success or failures, but mostly because of the decisions we have made. Each decision affects our journey through life, especially our careers. In fact, recruiters often look at the decisions you’ve made in the…
Discipline in sales separates the great from the mediocre. According to best-selling author Anthony Iannarino, it can mean the difference between success and failure. Discipline in sales is even more important than sales skills because skills won’t help you if you lack discipline. Discipline is the mother of all skills. Some may argue that motivation…
Sales Automation Tools can be very effective but lead some salespeople to rely on them almost entirely. This is a mistake because sales automation is supposed to help the sales process, not be the process. It’s only a tool and sales should focus on skills to improve real performance like analyzing, qualifying, and closing quality…
When you think of tech salespeople and you think of engineers, you think of two completely different kinds of people, or you think of people like Jeff Bezos and Elon Musk. These two titans of tech and business may have very different personalities, but they have one thing in common that sets them apart from…
Sales coaching has become very popular in recent years, and it’s easy to see why. Studies have shown that companies with sales coaching programs boost their win rates by almost 30%. That rate jumps to over 40% with weekly 30-minute coaching sessions and more than 55% for reps who receive more than 2 hours of coaching per…
