Category Archive for: sales enablement

Photo Credit: Mark-Fayloga

A POC Is A Ceremony

What if I told you that a highly competitive POC (proof of concept) is more like The Presidential Inauguration ceremony than the NFL Super Bowl match? Think about it for a minute. Is a POC, a trial or a pilot project in enterprise sales context, rather a match between competitors or rather a ceremony? “A…

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Meddic the book

[update] MEDDIC The Book, Is Here!

[UPDATE]: Registration closed. The book is out. Grab your copy here. I’m excited to announce the arrival of my new book. No surprise! Of course it’s about sales qualification. ALWAYS BE QUALIFYING. You are welcome to call it MEDDIC-The-Book. More on it later. For now, sign up to get on the list to be notified.…

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CUSTOMERS-DECISION-CRITERIA-Value-Triangle

The VALUE TRIANGLE

What Is The Value Triangle The Value Triangle is a subset of the customer’s Decision Criteria that we, as a vendor, satisfy and that our competition does not. The larger it is the better the deal is qualified. Best sellers focus on it, enlarge it, make sure it’s solid, review it often with the client…

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Decision Criteria MEDDIC MEDDPICC

New Course: Decision Criteria

Decision Criteria are one of the most important concepts of MEDDIC and sales qualification. Deals are often won or lost at the time the Decision Criteria are defined and written. We have great news for both our existing premium subscribers and future subscribers. We have significantly updated the content of this mini course. This course…

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SAY NO

SAY NO in Sales; Why? When? How?

Saying No is one of the most powerful tools in sales which is commonly and widely unused, misused or underused. Customer facing people naturally want to please the customer or the prospect by saying yes. Saying No appears often as a statement which may trigger negative or unpleasant reaction from the prospect. That’s why most sales persons can’t SAY NO; they fear losing the prospect.

BANT banned

Should BANT Be Banned?

This week I was privileged to be invited to speak at a Sales Kick Off in Chicago and to spend time with a wonderful sales team. As we were reviewing qualification criteria from the sales rep’s perspective, a question was asked about BUDGET which is the B of BANT. My response was different than what…

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Is There A MEDDIC In The Area?

In addition to the courses that you can take online, we run extremely helpful MEDDIC workshops that we only deliver in-person for now. They help you learn how to apply MEDDIC on a daily basis and practice.

Automated Credentials For Our Alumni

Our new credential checking tools are not just for new learners. Those who have completed our courses in the past can also benefit from them.

Photo credit O.Lima

Announcing MEDDIC Certification

Get MEDDIC Certified™ ! When I started offering online courses on MEDDIC Academy, I had only one goal: to share my knowledge and translate the proven (and older) techniques of management and business into the millennials’ language. I was not expecting such a fast adoption by the market. The consequence is that MEDDIC learners and…

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Lock your rate before price hike

Subscribe Now, Before The Price Hike; Existing Subscribers Not Concerned.

First good news is that we will soon include the ROI course into the Full MEDDIC bundle. The reason? I explained it in a previous blog post: The whole purpose of Metrics is to develop an ROI pitch, and I notice most reps don’t know how to do it. Also in this video we were…

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