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Blended Learning
MEDDIC / Sales / Sales Training / workshop

Online Courses & AI Alone Haven’t Made Any Seller an A-Player

While eLearning, digital learning with online courses, and, generally speaking, automated learning methods have transformed the landscape of professional training, offering remarkable tools for theoretical learning and preliminary practice, they cannot fully encapsulate the efficient, interactive, and highly personalized nature of blended sales training when used alone. The development of core sales skills—particularly those involving interpersonal interactions, real-time decision-making, and adaptive strategies—still requires the depth and flexibility of live training sessions, either virtual or in person. For businesses looking to develop top-tier sales professionals, a blended approach that combines the best of both eLearning and live sessions will likely be the most effective strategy. 

aristotle meddic sales meddpicc
MEDDIC / Sales / sales enablement / Sales Management / Sales Training

Aristotle Walks Into A Sales Meeting

This article draws a parallel between Aristotle’s ancient principles of persuasion—Ethos (credibility), Logos (logic), and Pathos (emotional appeal)—and the modern MEDDPICC sales methodology, emphasizing the role of Metrics in sales strategies. Metrics turn subjective claims into objective, measurable gains, aiding the decision-making process by quantifying a solution’s impact and the pain of the problem it addresses.