Why Sales Teams Need The MEDDPICC® Coach, Post Training Every sales leader knows the problem: salespeople don’t just need to know what to do; they need to actually do it consistently. The MEDDPICC® Coach can be instrumental in ensuring this consistency. That’s where the gap often appears. Training equips them with the skills, frameworks, and…
Category Archive for: sales enablement
As a sales coach, training facilitator, and speaker, I’ve watched a paradox take shape: sales automation tools get better and more numerous every year, yet sales performance hasn’t kept pace. Research confirms the trend: quota attainment trended down across multiple studies in the past decade, from 63% of reps hitting quota in 2011 to 53%…
Darius Lahoutifard speaking as part of a Sales Kickoff Agenda
How to create a Successful Sales Kick-Off (SKO) Agenda, Focusing on Education, Motivation, and Purpose? When asked about the most essential elements for a successful SKO, my immediate answer was clear: Education. Think of it as the foundation of your SKO—much like building a strong base for a high-performing team. Education is the bedrock that…
Sales Leadership Course Bundle In today’s competitive landscape, the quest for sales mastery is relentless. Recognizing this, MEDDIC Academy proudly introduces our groundbreaking Sales Leadership Course Bundle. Designed for dynamic sales leaders, forward-thinking CEOs, and ambitious sales managers, this bundle is the ultimate tool for not only meeting but exceeding sales goals. With a proven…
This article draws a parallel between Aristotle’s ancient principles of persuasion—Ethos (credibility), Logos (logic), and Pathos (emotional appeal)—and the modern MEDDPICC sales methodology, emphasizing the role of Metrics in sales strategies. Metrics turn subjective claims into objective, measurable gains, aiding the decision-making process by quantifying a solution’s impact and the pain of the problem it addresses.
Ken Olsen, the inventor of the non-commissioned salespeople, was an American engineer who co-founded Digital Equipment Corporation (DEC) in 1957. He was President until he was forced to resign in 1992 after the company had gone into precipitous decline. But before that, DEC was a major hardware maker for three decades, reaching $14B in revenue…
In the world of business, decisions are often guided by one underlying principle: return on investment (ROI) , something directly resulting from METRICS. While this may sound like a no-brainer, the complexity lies in understanding how various factors contribute to this crucial metric. Just as the Clinton campaign famously declared, “It’s the economy, stupid,” back…
Sales leaders are usually very aware of the benefits of sales training and coaching in general. However, it’s tempting for them to cut costs wherever possible in times of economic uncertainty. Sales leaders should not sacrifice the Sales Training & Coaching budget. Maintaining or increasing your investment in coaching and training during a downturn can…
Sales are critical to the success of any business. In fact, without sales, there will be no revenue or growth and ultimately complete failure. Celebrating MEDDIC sales wins or MEDDPICC sales wins is a great way to reward the hard work and effort of the sales team. In this article, we will look at why…
