The MEDDPICC® Coach

Why Sales Teams Need The MEDDPICC® Coach, Post Training

Every sales leader knows the problem: salespeople don’t just need to know what to do; they need to actually do it consistently. The MEDDPICC® Coach can be instrumental in ensuring this consistency.

That’s where the gap often appears. Training equips them with the skills, frameworks, and methods. But it’s up to the sellers to apply what they’ve learned, deal after deal, until it becomes a habit.

The challenge? In the moment, for instance right before a discovery call as shown in the example in this video, sellers don’t always remember how to put the training into action.

That’s where the MEDDPICC® Coach comes in: to reinforce what was taught, provide real-time guidance, and make sure sellers execute with confidence. Take a look at an article we wrote, before the AI era, about how sales coaching can turn your sales team into super stars.

What Is the MEDDPICC® Coach?

The MEDDPICC® Coach is real-person-like AI representation of Darius Lahoutifard, the founder of MEDDIC Academy and the trademark owner of MEDDPICC, created by MEDDIC Academy in partnership with Replicate Labs. Unlike generic chatbots, it’s trained on:

• The proven MEDDPICC® methodology, used in complex B2B sales worldwide
• The coaching patterns of Darius Lahoutifard, an ex-PTC sales leader and an original MEDDIC pioneer, who founded MEDDIC Academy, built the first MEDDIC/MEDDPICC online platform, and wrote the first book of MEDDIC/MEDDPICC.

This makes every answer deal-focused, practical, and specific—just like a live coaching session.

How It Works for Sellers

Imagine you’re an Account Executive heading into a discovery call. You open the coach and ask:

• “What’s the right question to open with?”
• “If they push back, how should I respond?”
• “How do I progress this opportunity?”

In seconds, the coach gives targeted, MEDDPICC®-driven advice—rooted in years of real-world enterprise sales experience.

But it goes far beyond quick Q&A. The MEDDPICC® Coach can:

1. Review calls and highlight missing MEDDPICC® signals
2. Diagnose stuck opportunities and recommend next steps
3. Draft personalized outreach scripts and sequences
4. Run live role-plays to sharpen skills anytime, anywhere
5. Answer deal specific questions and help qualifying opportunities

Other examples where you can get coached quickly before action are:

• when preparing a meeting with the economic buyer
• when handling objections,
• before a demo,
• when receiving the client’s decision criteria
• when checking your champion’s personal win
• for testing your champion
• when diagnosing a stuck deal
• when deciding on a go/no-go
• and many more situations.

Why This Is Different from Any Other Tool

Other AI sales tools analyze transcripts, push dashboards, or generate generic templates. The MEDDPICC® Coach is different because it’s:

• Methodology-driven: every answer is anchored in MEDDPICC®, not guesswork
• Always available: reps get coaching exactly when they need it, not weeks later
• Practical: instead of reports, it gives actionable next steps and sales conversation skills
• Life-like experience: It’s literally like calling your coach in a Zoom session, at any time

This is coaching at scale—without sacrificing personalization.

Who Benefits Most

• Account Executives: Get instant guidance before and after calls
• Sales Managers: Scale coaching across large teams
• Enablement Leaders: Reinforce methodology adoption daily
• Founders & CROs: Ensure MEDDPICC® discipline is applied consistently in every deal

Early Access Invitation

We’re rolling this out to a limited group first. If you want to be among the first to experience the MEDDPICC® Coach, comment below or reach out.

This is the future of sales enablement: real-time AI coaching built on a proven methodology.

FAQ About the MEDDPICC® Coach

Want to check it out? Comment on this LinkedIn post and let us know.