More MEDDIC Customer testimonials with our own METRICS below
MEDDIC Academy’s training moved our win rate from 7% to 51%.
With my experience and network, I had a good knowledge of people who could help us with a MEDDIC Implementation. After a review of several Sales Training companies, we selected MEDDIC Academy because of the practical approach, the strong blended learning program, and Darius’ experience. The results were terrific. Larger deals were signed faster, with a common language established between AEs, SDRs, SEs, CSMs,…. To give you some metrics, our average win rate was 51% with MEDDIC vs. 7% without. Amazing! Thanks Darius
Ian McEwan Chief Revenue Officer, Aryaka
We were totally familiar with MEDDIC, and needed the right partner to deploy it.
Energetically empowering and relentlessly helpful, Darius is a pleasure to work with.
Together with our sales leadership, we needed a new, coherent, comprehensive and scalable
framework for our global sales force. As ex-PTCs, totally familiar with MEDDIC, we had
a clear idea of how we wanted to deploy the methodology at IHS Markit. We also needed
a blended formula, not just a facilitator talking. We wanted to avoid the old school
training which fades away within days after the training, no matter how great the speaker is;
a solution that would teach and support the team in the long run.
After 6 months I can now affirm everything went as expected, and we even extended the
platform to our channel partners. Darius and MEDDIC Academy under-promised and over-delivered.
Ken Honroth Senior Vice President & General Manager at S&P Global
Energetic, articulate, passionate and clearly a guru
I was familiar with MEDDIC sales methodology but I didn’t know Darius personally until
two months ago. I met Darius during our vendor selection process. Darius was energetic,
articulate, passionate and clearly a guru on sales qualification using MEDDIC. This was
supported by his impressive business results as a sales leader. He practices what he
preaches and it was clear he applied MEDDIC during our buying / his sales process.
LogRhythm sales leadership decided to entrust our sales force to Darius for our annual
SKO and the complete training program from MEDDIC Academy. Feedback was incredibly
positive from the sales teams. His blended learning program allowed our global teams,
including senior RSMs, RSDs and SEs, to stay engaged and to map the reality of their
daily customer interactions with the concepts of MEDDPICC. I can already see this in
action and I truly believe this will deliver impressive results. Thoroughly recommend
Darius and MEDDIC Academy.
Kev Eley Vice President of Sales at LogRhythm (now Exabeam)
Revenue increased by 200%
We wanted a sales intervention around MEDDIC to be carried out to evaluate gaps in our
sales processes. After evaluating multiple options we engaged with Darius and it was a
wonderful experience. His analysis of gaps and recommendations was sharp and actionable.
We implemented some of these and the result is that 12 months out, our monthly revenue
is 3x of what it was 12 months back.
Rajeev Agrawal CEO, Innoviti Payment Solutions
Engaging MEDDPICC Training That Stuck Globally
My organization entrusted Darius Lahoutifard to train our global revenue teams using the MEDDPICC framework, and we couldn’t be happier that we did! The MEDDIC Academy eLearning modules were structured in a relatable format, exceeding the expectations of our revenue teams. The true differentiator, however, (and why we selected MEDDIC Academy over other vendors) was the face-to-face time we had with Darius. Even in a web-conferencing format, his engaging, thoughtful approach to guiding our sellers through the application of each MEDDPICC element to deals created an impactful, memorable experience that resonated across our global teams. We are confident that thanks to Darius’s memorable approach, we now have the foundation to successfully execute deal qualification.
Lisa Capra – PhD, MBA Director, Global Revenue Enablement, LumApps
We nearly doubled our revenue!
We had heard a lot of great things about MEDDIC but were not sure how much implementing the methodology would impact our numbers.
Darius organized an in person workshop after the online classes. Everyone was very engaged and loved it. We just finished our fiscal year and I can confirm we nearly doubled our revenue.
Of course not all is due to the sales methodology, but MEDDIC played a key role. Also, sellers’ performance improvement post-training is directly proportionate to how rigorously they apply MEDDIC.
It’s quite amazing. Thank you!!
Richard Allin Chief Revenue Officer, Engage XR
It’s game changing!
We just finished the full program from MEDDIC Academy with our entire sales &
marketing teams; MEDDPICC eLearning + live workshops + collective deal reviews.
Despite the challenges related to the wide range of our solutions, Darius managed to
take the team through a highly invaluable experience with a 100% practical approach
applicable to all our markets. Every nugget learned is accompanied by a story from his
experience, making the point clear, easily relatable, and memorized.
The feedback from my teams is excellent. Within hours after the workshop, several AEs
and RDs applied MEDDPICC to their ongoing opportunities and listed their next action
items in their account plans. They embraced the methodology immediately. It’s
game-changing.
Drew Hilles
Senior Vice President at Veritone
The only blended learning platform
If you are looking for a comprehensive MEDDIC training, Darius offers the only online,
in-person and customized MEDDIC curriculum available today. I looked at several options
for MEDDIC training and MEDDIC Academy was the only blended learning solution that
offered on-demand (and even multi-lingual) options.
Debra Enander
Head of Sales Enablement at Cisco
2000 sellers trained by our 20 sales enablement managers
We improved win rate, forecast accuracy, customer relevance, and a lot more.
Adoption within weeks with initial results within a month.
How Fortinet Deployed Meddic Sales Methodology - What is Meddic methodology?
Bob Corson
Sr. Director, Global Sales Enablement at Fortinet
An effective sales training at a reasonable price
MEDDIC Academy offers a series of online MEDDIC courses your teams can use and leverage.
These are all taught by Darius and are usually recorded in front of an audience, which
makes them more authentic to watch. Rather than 3 days of training or many long virtual
sessions, the course is a few hours plus options, that can be watched on demand with
tracking for enablement.
He also uses common sense sales language and examples the field understands instead of
trying to teach a ton of custom terminology. We also provided the field with a copy of
Darius’ book, “Always Be Qualifying”, which is filled with great sales examples and even
more detail. Finally, we paired this up with a live virtual workshop with Darius for both
reps and then sales managers, which helped reinforce it. The final benefit of MEDDIC
Academy is its effectiveness and its reasonable price point, which is a rarity for sales
training. Others talk of creating custom training but really rehash existing plans and
decks. Darius’ workshops are custom, but the methodology is consistent as it should be!
Ron Totah
Sr. Director, Global Sales Enablement at Couchbase
Empowered sales force
Darius killed it with a +100 post-training NPS survey score (Net Promoter Score).
The in-person training & workshops that we had with him involved our whole sales
force including AEs, SDRs, CS and the management during a full day. The team
appreciated a very practical, sharp and organized program which involved each and
everyone present, without leaving anyone behind.
Multiple case studies, all based on his personal experience, made his stories credible
and rich in a way that everyone could relate and feel empowered to apply the techniques.
I highly recommend Darius as a speaker, an educator, and a mentor able to deliver
complex high-end content in an easy-to-understand and fun way. He makes complex
business methodologies accessible to all!
Nicolas Bustamante
CEO, Doctrine (Lawyers’ Search Engine)
Refreshed MEDDIC by Darius
We called on Darius and MEDDIC Academy for our sales kick-off earlier this year (2020)
and we clearly got value out of this. We have used MEDDIC as a tool prior but, given a
lot of new individuals, we had a need to align everyone around a common language for
the quality of our sales funnel. Everyone was enrolled in the online classes by MEDDIC
Academy and Darius performed workshops during 4–5 hours in our in-person meeting in
California.
I am really pleased with how Darius performed all this and I am sure this will convert
to business for us. I would recommend any sales team to use Darius and MEDDIC Academy
to improve quality of sales.
Göran Malmberg
CEO, Mentice
Common language in the entire sales force
Darius’ training on the MEDDIC method has helped us institute a systematic and consistent
process for gathering key metrics developed specifically for our company’s needs.
Furthermore, our entire organization is now able to speak and report in one common sales
language which did not exist previously.
Peter Miele
Vice President of Sales at SurePrep
Delivered a global / international message
Darius was able to articulate several key challenges in the MEDDIC process and champion
building which are applicable globally. This really helped our sales teams get unified
in our process and communications. The engagement with the sales team was fantastic,
which was a strong confirmation that they got it and were ready to adopt a better way
to approach selling.
The feedback from the team after the event was great and there is no doubt that his
actions directly impacted that year’s sales results. I highly recommend Darius.
Ed Williams
CEO, BRNI (now Autodesk)
The Infinite Sales Leadership Course, highly recommended
I can highly recommend the new Infinite Sales Leadership Course for every senior team leader. Good insights into best practices for hiring and coaching. I especially liked the A/B/C rating for sellers and how to coach them based on this guidance
Fred Tavas Area VP DACH/EU Extrahop
Professional online course
I thoroughly enjoyed my online training with MEDDIC Academy. The online training was
professionally delivered with real-world examples given throughout. Darius provided
good support when needed. The additional courses gave me further enhancement of sales
skills, which have armed me with valuable knowledge to take into the field.
I would recommend MEDDIC Academy to anyone in enterprise sales wishing to reach the
next level and shorten their sales cycle, plus increase deal value whilst delivering
more value to the client.
Steve Evangelou
Regional Sales Director, Lookout (London, UK)
Very useful training
Thanks to their solid experience and their incredible sales track record as sales and
sales directors, MEDDIC Academy has the ability to make their training very useful
from the second you finish the session. Darius’ training approach is based on
interactions, real case studies and a very clear methodology which has demonstrated
very strong results. I highly recommend Darius and MEDDIC Academy!
Darius taught us an efficient sales methodology, made credible with real case studies
based on his strong experience in sales and management, and immediately usable every
day. His sessions are more than just sales lessons: he makes us reflect on how
connections and deals happen in a simple yet deep way. I highly recommend MEDDIC
Academy.
Yohann Assoune
Head of Sales, ALSO Group
Strong message delivered during sales kick-off
We connected with Darius to support our annual kick-off meeting with a challenge to
introduce the MEDDIC qualification methodology. Although the time was short, with only
2 × 4 hour sessions, Darius managed to articulate the message, and most importantly,
he involved every person in the room.
Our staff left the sessions with an important new view on the basic criteria of
qualifying a sales opportunity from both a technical and commercial perspective.
Darius’s experience and his ability to transmit the MEDDIC methodology into simple,
logical steps based on actual scenarios resulted in a significant step forward in our
team’s ability to approach sales opportunities in a far more structured manner.
I can highly recommend Darius to deliver strategic methodologies in a form that is
simple to follow, entertaining to experience, and of high value to any sales or
technical organization.
