This article draws a parallel between Aristotle’s ancient principles of persuasion—Ethos (credibility), Logos (logic), and Pathos (emotional appeal)—and the modern MEDDPICC sales methodology, emphasizing the role of Metrics in sales strategies. Metrics turn subjective claims into objective, measurable gains, aiding the decision-making process by quantifying a solution’s impact and the pain of the problem it addresses.
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A New Course Helping Sales Leaders Building Teams The Why of the Inifinite Sales Leadership training You may wonder why the Infinite Sales Leadership course. In an era where sales environments are rapidly evolving, I noticed a persistent challenge that many sales leaders face: despite the plethora of automation tools and advanced sales methodologies, quota…
Ken Olsen, the inventor of the non-commissioned salespeople, was an American engineer who co-founded Digital Equipment Corporation (DEC) in 1957. He was President until he was forced to resign in 1992 after the company had gone into precipitous decline. But before that, DEC was a major hardware maker for three decades, reaching $14B in revenue…
Take advantage of the SKO as an opportunity to anchor the long term learning process and deploy MEDDPICC at your SKO.
In the fast-paced world of sales, where every deal counts and every opportunity is a potential game-changer, mastering the art of effective sales training is non-negotiable. A successful sales training can have a huge impact in revenue. One methodology that has gained substantial traction in recent years is MEDDIC or its more advanced version MEDDPICC.…
In the world of business, decisions are often guided by one underlying principle: return on investment (ROI) , something directly resulting from METRICS. While this may sound like a no-brainer, the complexity lies in understanding how various factors contribute to this crucial metric. Just as the Clinton campaign famously declared, “It’s the economy, stupid,” back…
In this article, I will share a practical case study of using AI to write a MEDDIC email to the Economic Buyer. The case I describe below is a real case in which I have changed the name of the clients/prospects. In other words, the specifics of the industry, the KPIs and the metrics are…
Sales leaders are usually very aware of the benefits of sales training and coaching in general. However, it’s tempting for them to cut costs wherever possible in times of economic uncertainty. Sales leaders should not sacrifice the Sales Training & Coaching budget. Maintaining or increasing your investment in coaching and training during a downturn can…
“You don’t have to be great to start, but you have to start to be great.” – Zig Ziglar Sales is all about taking action and accepting the challenge. If a sales team doesn’t take action and sit and wait for the phone to ring or for emails to pour in, nothing is going to…
Sales are critical to the success of any business. In fact, without sales, there will be no revenue or growth and ultimately complete failure. Celebrating MEDDIC sales wins or MEDDPICC sales wins is a great way to reward the hard work and effort of the sales team. In this article, we will look at why…
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